PUMA x JiyongKim V-S1 Collaboration: Release Date & Details for the Deconstructed Football Boot
Key Takeaways
- What: PUMA partners with Korean designer JiyongKim to radically redesign the classic V-S1 football boot using sun-bleached surplus fabrics.
- When: February 28
- Why It Matters: This inaugural partnership merges high-performance athletic heritage with haute-couture deconstruction, and has since grown into an ongoing designer-collaboration platform for the V-S1 line.
- Name: PUMA x JiyongKim V-S1
- Colorway: Ivory “CRAFT DW” and Black “CRAFT BLK” (also referenced as “Dark Coal Black”)
- SKU: 408787-01 (Black colorway confirmed)
- MSRP/Price: TBA — check PUMA’s official site at launch for confirmed pricing
- Where to Buy: PUMA, JiyongKim Flagship Store (Seoul), and select regional retailers across Korea, Japan, and China
Global sportswear heavyweight PUMA is officially joining forces with emerging Korean fashion label JiyongKim for a groundbreaking inaugural footwear capsule. Launching on February 28, this highly anticipated collaboration delivers a radical, deconstructed transformation of the heritage PUMA V-S1 football boot. The limited-edition drop is exclusively available across regional sneaker markets in Korea, Japan, and China.
A Heritage Silhouette Reimagined
The V-S1 itself carries real football pedigree — the silhouette draws inspiration from the V1.08 boot worn by Nicolas Anelka during his career in the late 2000s, giving this collaboration a genuine on-pitch lineage rather than a purely lifestyle-first design exercise.
Filtered through the avant-garde lens of the 2024 LVMH Prize semi-finalist, the collaborative silhouette departs entirely from traditional athletic manufacturing. The design narrative begins with premium surplus fabrics sourced directly from JiyongKim’s Seoul atelier. Instead of masking the natural aging process, the reworked upper embraces time-worn stains and faded marks, turning physical history into a high-end visual statement.
The Sun-Bleaching Process
At the core of this premium sneaker release is JiyongKim’s signature sun-bleaching technique. The heavy canvas upper undergoes natural weathering under direct sunlight, ensuring that every individual pair boasts subtle, one-of-a-kind variations in its surface pattern. This meticulous layered construction is paired with intentionally exposed stitching and raw, frayed finishes to amplify the shoe’s rugged, textured aesthetic.
The original V-S1 football boot has long been celebrated for its on-pitch agility and streamlined profile. By stripping away its traditional synthetic shell and replacing it with organic textiles, JiyongKim transforms a performance-driven athletic cleat into a coveted lifestyle sneaker — bridging eco-conscious manufacturing and luxury streetwear.
Structural Details
Beyond its striking exterior, the PUMA x JiyongKim V-S1 incorporates upgraded structural components for enhanced daily wearability. A unique snap-button tongue mechanism is integrated into the design to provide superior lockdown and stability across the instep. Internally, the footwear features a custom, co-branded Lycra insole engineered for maximum step-in comfort.
Colorways
Engineered to age gracefully and mold to the wearer’s daily lifestyle, the deconstructed silhouette arrives in two distinct, monochromatic palettes:
- Ivory “CRAFT DW” — a crisp, cream-toned execution
- Black “CRAFT BLK” (SKU 408787-01) — also listed by some retailers as “Dark Coal Black”
The Seoul Pop-Up
To commemorate this high-profile sportswear crossover, an exclusive one-day pop-up exhibition took place on February 28 at the JiyongKim Flagship Store in Seoul. This immersive atelier experience showcased the evolution of the archival V-S1 alongside deconstructed sneaker components and garments from JiyongKim’s Spring/Summer 2026 runway collection.
What’s Next for the V-S1 Line
PUMA’s designer-collaboration approach to the V-S1 didn’t stop with JiyongKim. The brand followed up with a second designer take on the silhouette — a PUMA x Ahluwalia V-S1, from 2020 LVMH Prize finalist Priya Ahluwalia, which released April 22, 2026 in a Pan-African color palette alongside a more muted grey option. If the JiyongKim capsule sells out or doesn’t match your size, the Ahluwalia release is worth tracking as the next chapter in the same rotating-designer concept. You can read more about this and other PUMA collaborations directly on PUMA’s official site.
Frequently Asked Questions
When did the PUMA x JiyongKim V-S1 release?
February 28, exclusively across Korea, Japan, and China.
What’s the SKU for the PUMA x JiyongKim V-S1?
408787-01 for the Black “CRAFT BLK” colorway.
How much does the PUMA x JiyongKim V-S1 cost?
Pricing hasn’t been officially confirmed — check PUMA’s site directly for the latest.
Is this the only designer collaboration on the V-S1?
No — PUMA followed up with a second designer take, the PUMA x Ahluwalia V-S1, which released April 22, 2026.
Where can I buy the PUMA x JiyongKim V-S1 outside Korea, Japan, or China?
Retail is regionally limited, but resale platforms and select verified sellers occasionally list pairs for international buyers.
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