Story mfg. and ASICS Send the GEL-TRANSCEND FJ Walking Through Blanket Check

Story mfg. and ASICS are back with another collaboration, this time on the GEL-TRANSCEND FJ. Per Hypebeast, the pair is priced at $180 and comes in two colorways, Dark Brown (1203B194-200) and Black (1203B194-001). The UK label is expected to sell them first on November 11, with ASICS following on November 20.

Story mfg. x ASICS GEL-TRANSCEND FJ in black and brown plaid colorways on a cut log — Image: Story mfg., via Hypebeast

The theme is rambling: wandering without a fixed end point, and the kind of unplanned growth that comes from curiosity. It shows up in the shoe through a plaid pattern inspired by the woolen blankets that used to come standard on old-school hikes, which is Story mfg.’s signature check.

See the ASICS Gel-Venture 11 trail shoe on Amazon

What is different about this pair

The GEL-TRANSCEND FJ comes from ASICS’ 1990s hiking and walking catalog. Rugged synthetic leather overlays frame the checked panels, and one colorway reads cooler and more technical in black and grey while the other goes for a rich forest brown. The jagged outsole is borrowed from the GEL-FujiTrabuco 7 trail shoe, which brings a real lug pattern and lightweight cushioning onto a lifestyle shape.

Who it suits

This is for people who like the gorpcore look but want a pattern that is not another generic trail shoe. Wear the brown pair with earth tones, waxed jackets and heavy denim, or the black pair with dark cargos for a cleaner look. The grippy sole also makes it usable on light trails and wet city sidewalks. For help choosing a pair that fits your day, our footwear buying guide is a good place to start.

ASICS Gel-Venture 11 for women on Amazon

Where to buy

Hypebeast lists Story mfg. and ASICS as the places to buy. The two dates differ, so check both stores. Limited collabs like this can sell through quickly, especially in common sizes. If you miss out, the Gel-Venture 11 is a related ASICS trail shoe that is easy to find.

ASICS Men’s Gel-Venture 11 on Amazon

FAQ

How much are the Story mfg. x ASICS GEL-TRANSCEND FJ?

Hypebeast lists the price at $180.

When do they release?

November 11 through Story mfg. and November 20 through ASICS, according to Hypebeast.

What colors are available?

Dark Brown (1203B194-200) and Black (1203B194-001).

What is the sole based on?

The outsole borrows its lug pattern from the ASICS GEL-FujiTrabuco 7 trail shoe.

Author

Abdul
I'm Abdul Vahith, founder of Urban Style Footwear. I have over 20 years of experience in the footwear business, working directly with customers and helping them choose footwear based on comfort, fit, durability, intended use, and budget.
My experience comes from being involved in the day-to-day footwear business, from selecting products and understanding different footwear categories to helping customers find options that work for their individual needs.
Over the years, I've seen many of the common problems people face when buying footwear, from incorrect sizing and uncomfortable materials to poor fit and shoes that don't hold up to regular use. Those real-world experiences shape how we evaluate and talk about footwear.
Through Urban Style Footwear, I share practical buying guides, product comparisons, footwear reviews, sizing advice, and educational content to help readers make more informed footwear decisions.
Our recommendations are informed by real-world footwear experience, customer questions and feedback, product research, and the characteristics of the footwear itself. The goal is simple: help people understand their options and choose footwear that genuinely suits their needs.