PUMA x JiyongKim V-S1 Collaboration: Release Date & Details for the Deconstructed Football Boot

Key Takeaways

• What: PUMA partners with Korean designer JiyongKim to radically redesign the classic V-S1 football boot using sun-bleached surplus fabrics.
• When: February 28
• Why it Matters: This inaugural partnership merges high-performance athletic heritage with haute-couture deconstruction, capitalizing on the sustainable upcycling trend in modern streetwear.
• Name: PUMA x JiyongKim V-S1
• Colorway: Ivory “CRAFT DW” & Black “CRAFT BLK”
• SKU: TBA
• MSRP/Price: TBA
• Where to Buy: PUMA, JiyongKim Flagship Store (Seoul), and select regional retailers across Korea, Japan, and China.

Global sportswear heavyweight PUMA is officially joining forces with emerging Korean fashion label JiyongKim for a groundbreaking inaugural footwear capsule. Launching on February 28, this highly anticipated collaboration delivers a radical, deconstructed transformation of the heritage PUMA V-S1 football boot. The limited-edition drop will be exclusively available across regional sneaker markets in Korea, Japan, and China.

Filtered through the avant-garde lens of the 2024 LVMH Prize semi-finalist, the collaborative silhouette departs entirely from traditional athletic manufacturing. The design narrative begins with premium surplus fabrics sourced directly from JiyongKim’s Seoul atelier. Instead of masking the natural aging process, the reworked upper embraces time-worn stains and faded marks, turning physical history into a high-end visual statement.

At the core of this premium sneaker release is JiyongKim’s signature sun-bleaching technique. The heavy canvas upper undergoes natural weathering under direct sunlight, ensuring that every individual pair boasts subtle, one-of-a-kind variations in its surface pattern. This meticulous layered construction is paired with intentionally exposed stitching and raw, frayed finishes to amplify the shoe’s rugged, textured aesthetic.

The original V-S1 football boot has long been celebrated for its on-pitch agility and streamlined profile. By stripping away its traditional synthetic shell and replacing it with organic textiles, JiyongKim successfully transforms a performance-driven athletic cleat into a coveted lifestyle sneaker. This upcycled approach heavily bridges the gap between eco-conscious manufacturing and luxury streetwear.

Beyond its striking exterior, the PUMA x JiyongKim V-S1 incorporates upgraded structural components for enhanced daily wearability. A unique snap-button tongue mechanism is integrated into the design to provide superior lockdown and stability across the instep. Internally, the footwear features a custom, co-branded Lycra insole engineered for maximum step-in comfort.

Engineered to age gracefully and mold to the wearer’s daily lifestyle, the deconstructed silhouette arrives in two distinct, monochromatic palettes. Sneakerheads can choose between the crisp ivory “CRAFT DW” iteration or the stealthy, murdered-out black “CRAFT BLK” colorway.

To commemorate this high-profile sportswear crossover, an exclusive one-day pop-up exhibition will take place on February 28 at the JiyongKim Flagship Store in Seoul. This immersive atelier experience will showcase the evolution of the archival V-S1 alongside deconstructed sneaker components and garments from JiyongKim’s upcoming Spring/Summer 2026 runway collection.

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